Idea : Popular and familiar dog breeds in Thailand are selected to create an immediate connection with dog owners. The concept of Fit is expressed through dogs captured in mid-run and mid-jump poses, set against an urban environment blended with nature to convey an energetic, active lifestyle.

A dynamic blue graphic line following the dogs’ movement adds a sense of energy and speed, while serving as a distinctive brand-recognition element. The fluid graphic language reinforces the feeling of continuous movement.

On the front of pack, 7 Benefits are highlighted through clearly visible icons, complemented by appetizing food photography to communicate both nutritional benefits and taste appeal. When multiple SKUs are displayed together, the variety of dog breeds in motion creates a striking shelf presence and a memorable brand impression.